Iconic watch and jewellery house Chopard is taking its first step into the luxury hotel business; The Swiss brand has recently acquired Union Hôtelière Parisienne, the company that owns the landmark Hôtel de Vendôme at 1 Place Vendôme in Paris. The elegant hotel comprises of 29 luxurious rooms, including 10 suites and a penthouse. Located on the ground floor is Chopard’s flagship Boutique.
“The restaurant, on the first floor, enjoys a very good reputation, and possibilities of synergies between the two worlds are numerous,” said the family-owned company, adding “the firm looks forward to further developing this gem of Parisian hotels”.
Chopard has not disclosed the hotel’s purchase price.
[ Via: Telegraph ]