Blancpain Opens New 5th Avenue Boutique in NYC

Swiss manufacturer Blancpain has announced the opening of a new boutique in the heart of Manhattan. This is the largest Blancpain boutique on American soil. Located on the east side of 5th Avenue, half a block north of St. Patrick’s Cathedral, the boutique features a 160 square metre surface area dedicated to clients.

With its own personality, the interior décor is infused with the brand’s heritage. For the first time in one of its boutiques, Blancpain uses a 360 degree screening system for total immersion in the brand universe. Photos and videos are displayed on the upper part of the walls. This creates an atmosphere where virtual and real collide. The images change according to brand news and highlight its various commitments in areas such as the oceans, the art of living and motorsports.

For more information, please visit the boutique at 645 Fifth Avenue or go to www.blancpain.com.