Jaguar and the London Design Museum have unveiled a striking new installation: an aluminum word cloud sculpture meticulously crafted in the shape of the Jaguar XE sports saloon. This artistic piece brings the essence of the vehicle to life through a complex arrangement of 95 words spanning seven different languages, including English, French, German, Spanish, Italian, Russian, and Mandarin.
“It has been an enormous amount of fun bringing a word cloud of XE and everything it means to life. It’s hugely satisfying to be recognised by London Design museum and to have our work become part of London Design Festival.” – said Ian Callum, Jaguar Director of Design.
The Jaguar XE World Cloud Sculpture will be on display until October 6.
The Word Cloud sculpture wasn’t the only unconventional way Jaguar marked the XE’s launch — the brand also enlisted designer Stella McCartney for a superhero-themed campaign, part of the same wave of buzz surrounding the new model.
