The Blue of London – The world’s poshest car brand Bugatti has unveiled its first lifestyle store, located on the Brompton Road in London’s exclusive Knightsbridge district.
“Of course, luxurious and exclusive sports cars will remain our core business, but we intend to transfer the brand’s huge appeal into areas of life beyond the automotive sector,” said Wolfgang Dürheimer, President of Bugatti. “Our lifestyle collection was a successful first step, which paved the way for our first boutique.”
The luxury automaker plans to build up to 30 exclusive stores worldwide over the next five years; in 2015 in Tokyo, Dubai and Doha, with further stores in Paris and Milan. Enjoy peeking at some of their styles in the gallery below.
[ Image and News Source: Bugatti ]