A$AP Rocky has been tapped as one of the new faces of the Dior Homme Fall 2016 campaign. The 27-year-old rapper was photographed by Willy Vanderperre for the ads, appearing alongside filmmaker Larry Clark, French actor Rod Paradot and model Dylan Roques.
Kris Van Assche, the brand’s creative director, unveiled the first images via Instagram on Tuesday, and the response was immediate. Rocky in Dior makes perfect sense for a house that has been leaning hard into street culture these past few seasons.
The ads are scheduled to appear in select men’s publications in mid July.
Photos: Willy Vanderperre / Courtesy of Dior
