Luxury wristwatch and jewelry brand Jacob & Co. announced today a long-term partnership with Bugatti. To celebrate the collaboration, the high-watchmaking house is introducing two Bugatti-themed timepieces at Baselworld. The first timepiece is based on the original Twin Turbo Furious, featuring the Bugatti logo at the center of the dial, a power reserve indicator labeled “Fuel” in the colors of the French flag, and a turquoise blue outer ring on the dial — a tribute to Bugatti’s 110-year anniversary and the iconic blue Chiron.
Only 39 Twin Turbo Furious Bugatti timepieces will be produced, each individually numbered: 18 in carbon fiber, 18 in rose gold, and 3 set with diamonds. The watch will retail for 525,000 Swiss Francs (approximately $525,345 at current exchange rates).
The second timepiece unveiled is a special version of the sporty Epic X Chronograph, called the Bugatti Édition Limitée 110 Ans—a Forged Carbon-cased limited edition of 110 pieces, commemorating each year since Bugatti was founded by Ettore Bugatti in 1909. The watch will retail for 36,000 Swiss Francs (approximately $36,018 at current exchange rates).
