Jacob & Co. Announces Long-Term Partnership with Bugatti



Luxury wristwatch and jewelry brand Jacob & Co. announced today a long term partnership with Bugatti. To celebrate the partnership, the high-watchmaking house is introducing two Bugatti-themed timepieces at Baselworld. The first timepiece is based on the original Twin Turbo Furious, featuring the Bugatti logo in the center of the dial, the power reserve indicator “fuel,” sporting the colors of the French flag, and a turquoise blue outer ring on dial in order to pay homage to Bugatti’s 110-year anniversary blue Chiron.
Twin Turbo Furious Bugatti Only 39 Twin Turbo Furious Bugatti will be made, each individually numbered: 18 in carbon fiber, 18 in rose gold, and three with diamonds. The watch will retail for 525,000 Swiss Francs (approx. $525,345) at current exchange rates.
The second timepiece unveiled is a special version of the sporty Epic X Chronograph called the Bugatti Édition Limitée 110 Ans, a Forged Carbon cased limited edition of 110 pieces to mark each year since the founding of Bugatti by Ettore Bugatti in 1909. The watch will retail for 36,000 Swiss Francs (approx. $36,018).


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