French fashion house Louis Vuitton has officially announced a partnership with the National Basketball League, becoming the first trophy travel case provider for the Larry O’Brien Trophy. Made by Louis Vuitton artisans in the Asnières workshop outside of Paris, the bespoke case took six craftsmen 100 hours to complete and comes coated in the emblematic Monogram Canvas, fitted with traditional brass fixtures.
“Louis Vuitton and the NBA are both icons and leaders in their respective fields, and the joining of the two promises exciting and surprising moments, forging historic memories together,” said in a press release, Louis Vuitton Chairman and CEO Michael Burke. “Louis Vuitton has long been associated with the world’s most coveted trophies, and with this iconic partnership the legacy continues – victory does indeed travel in Louis Vuitton!”
As part of their partnership, Louis Vuitton will debut an annual limited-edition capsule with the NBA.
The bespoke case will house and display The Larry O’Brien Trophy that is awarded to whichever team is the last standing after The finals in June. Louis Vuitton is also the official trophy partner of the revamped Davis Cup and built the travel case and the League of Legends world tournament.