A new Italian icon is born. Gucci and Fiat unveiled the 500 by Gucci, a special edition of the iconic Fiat 500 customized by Frida Giannini in partnership with Fiat’s Centro Stile to celebrate the 90th anniversary of the fashion brand.
Designer Frida Giannini shared “In the 50s the Fiat 500 created a style revolution when it first hit the road. It quickly became the must-have car of its time. Travelling in style has also been at the heart of Gucci ever since Guccio Gucci founded his company as a producer of leather trunks, suitcases and handbags in 1921. So when Lapo Elkann suggested the idea of this collaboration it struck me as a perfect opportunity to create a new modern travel statement in this Gucci’s 90th anniversary year”.
The 500 by Gucci will go on sale online on April 1 with a starting price tag of 17,000 euros (about $23,387 US dollars). The limited edition is available in black or white pearl paint with the signature green-red-green web stripe around the body and on the seat belts plus Guccissima leather seats and GG badging inside and out.
