A new Italian icon is born , Gucci and Fiat unveiled the 500 by Gucci, a special edition of the iconic Fiat 500 customized by Frida Giannini in partnership with Fiat’s Centro Stile, celebrating the 90th anniversary of the fashion brand. Designer Frida Giannini shared:
“In the 50s the Fiat 500 created a style revolution when it first hit the road. It quickly become the must-have car of its time. Travelling in style has also been at the heart of Gucci ever since Guccio Gucci founded his company as a producer of leather trunks, suitcases and handbags in 1921. So, when Lapo Elkann suggested the idea of this collaboration it struck me as a perfect opportunity to create a new modern travel statement in this Gucci’s 90th anniversary year”.
The 500 by Gucci will go on sale online on April 1, with a starting price tag of 17,000 Euros ($23,387 US dollars) .
[ Source: Fiat ]