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TAG Heuer Racer Luxury Smartphone

TAG Heuer, the popular watch maker has revealed their latest smartphone called Tag Heuer Racer. The Swiss watch maker describes the Android-powered device as “the first luxury phone crafted for high performance.” Inspired by TAG Heuer’s heritage in GT cars and Formula 1, the Racer smartphone will run on the Android operating system alongside a high speed processor. Official presentation video and the PR after the break.

TAG Heuer RACER – the 1st Luxury Phone Crafted for High Performance
PARIS, March 12, 2012

Swiss engineered for ultimate lightness and strength using only high-tech materials. The shockproof rubber chassis is supported and strengthened by the screwed-in titanium and carbon fiber bridges.

Engineered without compromise, TAG Heuer RACER achieves an unparalleled torsion and strength to weight ratio. The result is a fusion of luxury and performance inspired by TAG Heuer heritage in GT cars and Formula 1.

TAG Heuer’s strive for excellence is also expressed in the high speed processor and latest Android software. Showcasing for the 1st time is a new customizable 3D user interface to fit the individual needs of each owner.

A true avant-garde innovation made by TAG Heuer.

The new TAG Heuer Racer collection starts at 2800€($3,680), and will be available in TAG Heuer boutiques, luxury mobile boutiques and selected watch and jewelry retailers in July.

[ TAG Heuer ]

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