TAG Heuer has unveiled the TAG Heuer Racer, a luxury smartphone described as “the first luxury phone crafted for high performance.” Drawing inspiration from the brand’s rich heritage in Formula 1 and GT racing, the Racer is a fusion of Swiss engineering and avant-garde technology.
The device is built for ultimate lightness and strength, featuring a shockproof rubber chassis reinforced by screwed-in titanium and carbon fiber bridges. This specialized construction delivers an unparalleled torsion and strength-to-weight ratio, mirroring the precision and durability of high-performance automotive design.
Under the hood, the Racer runs on the latest Android software powered by a high-speed processor. It also introduces a first-of-its-kind customizable 3D user interface, allowing owners to tailor the device’s functionality to their individual needs.
The TAG Heuer Racer collection starts at 2,800€ ($3,680) and will be available in July at TAG Heuer boutiques, luxury mobile boutiques, and selected watch and jewelry retailers.
[ TAG Heuer ]
