With the 2014 FIFA World Cup just around the corner, Puma continues its collaboration with legendary British fashion label Alexander McQueen to create the new Puma King. Handcrafted in Italy from the highest quality materials and limited to 100 pairs worldwide, the new boots are unavailable for purchase. The first style features unique fish skin limited to just 30 pairs, and 70 pairs are crafted from rich brown Italian leather. Watch the short film below, which illustrates the production process.
