Italian luxury carmaker Ferrari opened a new flagship in the historic Palazzo Ricordi on Via Berchet, a few metres from Piazza del Duomo. Designed by architect Massimo Iosa Ghini, the store spans 750 square metres over three floors and features 15 windows overlooking Milan’s central shopping streets. Conceived as a destination for lovers of the Prancing Horse, the boutique includes interactive video walls, multi‑sensory brand‑experience stations and four F1 simulators that let visitors race on five different tracks. With those experiences, shopping at this Ferrari Store never gets boring. Planning on visiting Milan soon? Let us know in the comments below.
[ Source: Ferrari ]
