H&M has announced its latest high-fashion partnership with the esteemed Parisian luxury house, Balmain. In a dramatic reveal, Creative Director Olivier Rousteing debuted an exclusive preview of the collection at the 2015 Billboard Music Awards in Las Vegas, with supermodels Kendall Jenner and Jourdan Dunn turning heads on the red carpet.
This partnership follows the success of other high-profile collaborations, such as the Isabel Marant for H&M collection, further cementing H&M’s role in bringing runway luxury to the public. Given the prestige of the Balmain name, this collection is expected to be highly coveted and will likely sell out instantly upon release.
Watch the official announcement video below for a first look at the collection.
