Armani Casa has signed a partnership agreement with Chinese real estate company Smart Hero Group to bring a Italian luxury to a new residential development in Beijing.
“I’m very happy to collaborate on the development of this complex in Beijing, one of the most charming cities in the world,” Giorgio Armani said. “The Chinese concept of ‘Union of Nature and Man’ perfectly fits the aesthetic I developed for Armani/Casa, which constantly aspires at creating a sense of harmony inside the indoor spaces while respecting their natural context. The idea of matching an aesthetic created by people with natural materials and shapes represents for me the ultimate contemporary luxury.”
[ WWD ]