Luxury car maker Porsche was named the world’s most valuable luxury and premium brand in the Brand Finance Luxury & Premium 50 list. The German automaker increased its brand value by 54 percent to US$29.3 billion.
“Connotations of luxury extend far beyond fashion brands with this becoming ever more apparent since Porsche yet again tops the Brand Finance Luxury & Premium 50 2019 ranking of the world’s most valuable luxury and premium brands. The combination of Porsche’s trusted and long-standing heritage, a commitment to diversification, innovation and after sales-services is what really sets the auto titan apart from its competitors.” – commented Alex Haigh, Director of Brand Finance, regarding Porsche’s number 1 spot. Porsche has also experimented with new ways to put people behind the wheel. In 2017 it launched Passport, a subscription pilot in Atlanta that let members swap between models through an app, from $2,000 a month.
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[ Source: BrandFinance ]
