The German luggage maker Rimowa delves in the world of eyewear with its first eyewear collection. Designed to match its signature aluminum suitcases the collection features two unisex sunglasses lines RIMOWA Bridge and RIMOWA Rim — and an optical range called RIMOWA Air.
Available in a multitude of colours and three classic shapes, the aviator, square and pantos; all featuring lightweight frames, clean lines and robust construction.
“At RIMOWA, we have a long history of evolving alongside travel. As industry trends shift, we find it increasingly necessary to cater to our clients’ needs beyond the moment in their travel experience that necessitates luggage,” explained in a statement Alexandre Arnault, head of RIMOWA. “With these thoughts in mind, we’ve been carefully developing our first-ever eyewear collection for over a year, scrutinizing and translating our brand values of craftsmanship and innovation into an exciting new product category.”
Retailing between $350-400 the Rimowa Eyewear collection will be available on Rimowa.com and in select stores July 9th.
What do you think of Rimowa’s new luxury eyewear collection? Yay or nay?