Porsche Design celebrates 50 years of the legendary Chronograph 1 reviving the first ever watch designed by Ferdinand Alexander “Butzi” Porsche. Using of titanium for the 40.8mm case and bracelets, the design remains completely unchanged; this modern re-issue is equipped with a high performance, modern Porsche Design automatic movement Porsche Design Kaliber WERK 01.140 with COSC certification.
“It fills us with pride to see that Porsche Design has continued to develop the vision, innovation and creativity of the brand in the decades since it was founded by Prof. F. A. Porsche, and we continue to inspire customers all over the world with our diverse product portfolio.” said in a press release Dr. Jan Becker, CEO Porsche Lifestyle Group. “Our goal for the future remains focused on creating timeless design icons in all areas of life.”
The watch is equipped with a sapphire crystal on top and, as an ode to the past, while the caseback reveals a commemorative engraving.
Priced at $7,700 the Porsche Design Chronograph 1 1972 Limited Edition is limited to just 500 units worldwide.
Heritage reissues are clearly Porsche Design’s favorite recipe. The brand pulled the same move years earlier with the P’6520 Compass Watch, another archive classic brought back for modern wrists. If the Chronograph 1 sells out fast, do not be surprised to see more icons return. Not everything in the lineup looks backward, though: the 1919 Chronotimer Flyback Blue & Leather is a 42mm titanium chronograph with a blue dial and a strap cut from Porsche interior leather.
What’s more, Porsche is celebrating the special occasion with a matching Porsche Design 911 Targa 50th Anniversary model.
Images Courtesy of Porsche Design
