French luxury brand Hermès is launching a line of bicycles, a unisex leisure version and a sporty city one. Handmade in France by local manufacturer Time, carrying the seductive names of Le Flâneur d’Hermès and Le Flâneur sportif d’Hermès , the bikes will be available in three colors: charcoal, red and white.
“We really want to work with people who have a very deep expertise, and wherever possible, we try to find them in France,” Francois Dore, managing director of Hermes’ Horizons department, told WWD. “We set out to make a real bike, not a decorative object. It had to be simple, efficient, easy to use, pleasant and elegant.”
Photos: Grégoire Alexandre / Courtesy of Hermès