Yamaha XJR1300 Project X by Deus Ex Machina

Yamaha Europe commissioned Italian based bike customizers Deus Ex Machina Italy to create an inspirational custom machine based on the mighty Yamaha XJR1300, and the result is as awesome as you’d expect – Yamaha XJR1300 ‘Project X’ “For Deus Ex Machina the Yamaha XJR1300 was an intriguing machine to work with. We looked at it … Read more

Carla Bruni Plays the Diva for Bulgari Campaign

Carla Bruni-Sarkozy, France’s former First Lady, fronts the latest campaign for Bulgari’s “Diva Collection.” The Italian-born beauty was photographed by Terry Richardson in Rome, showcasing a series of glamorous Bulgari looks. “Bulgari is, for me, the symbol of passion and of that vivid and colorful Roman gaiety,” Bruni explained. “Like the stones on the Seventies … Read more

2014 Mercedes-Benz S63 AMG 4Matic

German carmaker Mercedes-Benz has unveiled its latest S63 AMG 4MATIC model. The latest member of the S-Class family is powered by a 5.5L twin-turbo V8 engine that provides a presentable 577 hp and 664 lb-ft of torque. Combining that kind of power with a lightweight body, the S63 AMG will hit 0-60 mph in 3.9 … Read more

Hublot Big Bang Ferrari Beverly Hills Watch

Hublot and Ferrari solidify their existing partnership by announcing a new 50-piece limited edition, the Big Bang Ferrari Beverly Hills.The Big Bang Ferrari Beverly Hills sports a 45.5-mm black ceramic case with a satin-finished black ceramic bezel, blue inner bezel and sapphire dial, which dramatically showcase the Hublot’s in-house “UNICO” caliber inside. The Ferrari logo … Read more

Kanye West x A.P.C. Capsule Collection

Kanye has teamed up with French line A.P.C. for a limited edition capsule collection. Designed by Kanye West the limited mens line is composed of two pairs of Japanese denim, two basic long-sleeve hoodies, three T-shirts, and the signature short-sleeve hoodie Kanye was spotted in. Pricing is as follows: A.P.C. Kanye hooded sweatshirts ($280), short-sleeve … Read more