Yamaha XJR1300 Project X by Deus Ex Machina

Yamaha Europe commissioned Italian based bike customizers Deus Ex Machina Italy to create an inspirational custom machine based on the mighty Yamaha XJR1300, and the result is as awesome as you’d expect – Yamaha XJR1300 ‘Project X’ “For Deus Ex Machina the Yamaha XJR1300 was an intriguing machine to work with. We looked at it … Read more

Carla Bruni Plays the Diva for Bulgari Campaign

Carla Bruni-Sarkozy, France’s former First Lady, fronts the latest campaign for Bulgari’s “Diva Collection.” The Italian-born beauty was photographed by Terry Richardson in Rome, showcasing a series of glamorous Bulgari looks. “Bulgari is, for me, the symbol of passion and of that vivid and colorful Roman gaiety,” Bruni explained. “Like the stones on the Seventies … Read more

Mercedes-Benz S63 AMG 4MATIC: 577 HP Performance

German carmaker Mercedes-Benz has unveiled its latest S63 AMG 4MATIC model. The latest member of the S-Class family is powered by a 5.5L twin-turbo V8 engine that provides a presentable 577 hp and 664 lb-ft of torque. Combining that kind of power with a lightweight body, the S63 AMG will hit 0-60 mph in 3.9 … Read more

Hublot Big Bang Ferrari Beverly Hills Limited Edition Watch

Hublot and Ferrari solidify their existing partnership by announcing a new 50-piece limited edition: the Big Bang Ferrari Beverly Hills. The Big Bang Ferrari Beverly Hills sports a 45.5 mm black ceramic case with a satin-finished black ceramic bezel, blue inner bezel, and sapphire dial, which dramatically showcases Hublot’s in-house UNICO calibre. The Ferrari logo … Read more

Kanye West x A.P.C. Limited-Edition Capsule Collection

Kanye West has teamed up with French brand A.P.C. for a limited-edition capsule collection. The menswear line comprises two pairs of Japanese denim, two long-sleeve hoodies, three T-shirts, and a signature short-sleeve hoodie. Pricing is as follows: long-sleeve hooded sweatshirts ($280), short-sleeve hooded sweatshirt ($250), printed T-shirts ($140), solid T-shirts ($120), and jeans ($265). The … Read more