Ferrari Motorcycle Helmet: Luxury and Performance by NewMax

Renowned for its enduring style and elegance, Ferrari introduces a new offering to the market: the Ferrari Style Helmet by NewMax, designed specifically for motorcyclists and available in sleek black or silver colors. This top-of-the-line helmet features genuine leather trim and an embossed Ferrari logo, highlighting its exquisite design. Crafted with an outer shell made … Read more

BASEL 2011: Louis Vuitton Watches

Big name of fashion industry, Louis Vuitton has decided it is finally time to take part in the biggest watch fair in the industry, Baselworld. Their stand is on a boat moored alongside Basel’s most prestigious hotel; Hamdi’s first move, when he took over the reins of the company, was to reduce the number of … Read more

MINI Hatch Dressed up by DSQUARED2


Life Ball is one of the largest annual AIDS charity events in the world, and every year a designer is chosen to “dress up” a MINI. This year it was the turn of Canadian twins Dean and Dan Caten of DSQUARED2. What do you think of ? Yay or Nay?

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Fiat 500 by Gucci Ad Staring Natasha Poly


Fiat and Gucci have just announced the debut of the 500 by Gucci advertising campaign staring Russian beauty Natasha Poly. “Poly embodies the essence of travelling in style and living life at full speed” the ad creators say. Photographed by Mert Alas and Marcus Piggott in Rome, and conceived by Giannini, with

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World’s most expensive car: $2.92m Lamborghini Sesto Elemento

Revealed as a concept car at the Paris Motor Show last year, Lamborghini Sesto Elemento is coming to the selected showrooms in October 2011. With a 5.2 litre V10 engine and entire body constructed from visible, matte-finish carbon fiber the car is capable of reaching 62 mph in 2.5 seconds. Italian luxury car maker Lamborghini … Read more

Dior Homme Gold 01 Sunglasses


Aviators will never go out of style and Dior Homme pays hommage to the classic gold aviator with this version handmade by Dior’s Japanese ateliers in solid 18k gold. The Dior Homme Gold 01 sunglasses come in a limited edition of 50 so you’d better hurry

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